Sun Yingsha, celebrated worldwide as the number one table tennis player, continues to expand her influence beyond the sports arena. Her strategic partnerships with major brands embody her vibrant personality, athletic excellence, and appeal to diverse audiences. The extent of her Sun Yingsha commercial endorsements underscores how her success on the court is translating into lucrative, global branding opportunities. This article explores her notable endorsements, emphasizing how her image has been harnessed to elevate brand identities and drive marketing campaigns that resonate with consumers across various markets.
Notable Commercial Endorsements in Detail
Vinda: Global Presence in Personal Care
In August 2025, Vinda, a distinguished tissue and personal care brand, announced Sun Yingsha as their new global brand ambassador. This move signals Vinda’s intent to deepen its connection with a younger, health-conscious demographic worldwide. Sun Yingsha’s reputation for resilience and precision aligns seamlessly with Vinda’s message of care and quality.
With her endorsement, Vinda launched campaigns emphasizing cleanliness, freshness, and the importance of self-care. The partnership also expanded Vinda’s market reach, leveraging Sun’s popularity not just in China but across Asia and beyond. Her influence brings a fresh, athletic-driven vibe to the personal care sector, bridging the gap between comfort and active lifestyles.
Maison Margiela Fragrances: Entry into Luxury Fragrance Market
July 2025 marked a significant milestone as French luxury fragrance brand Maison Margiela appointed Sun Yingsha as their new brand ambassador. This collaboration represents her crossover into high-end fashion and luxury markets, elevating her status well beyond sports. The choice of Sun Yingsha suggests that Maison Margiela seeks a youthful, dynamic face that embodies sophistication with an athletic edge.
The marketing campaigns spotlight Sun Yingsha’s graceful yet powerful persona, aiming to appeal to younger consumers who value individuality and artistry. This strategic alignment positions her as a symbol of modern luxury, making her a compelling ambassador for a brand looking to appeal to a global, style-conscious audience. Her involvement signifies a broader trend of sports figures breaking into luxury branding, shaping perceptions of strength and elegance.
Meituan: Championing a “Good Life”
Following her success at the Paris Olympics, Sun Yingsha was named a brand ambassador for Meituan, China’s leading retail tech platform. Her role as a “good life” ambassador emphasizes well-being, convenience, and quality of life—values that resonate deeply with modern consumers. Her endorsement frames Meituan’s offerings as integral to leading an active, fulfilling lifestyle.
Through her influence, Sun Yingsha helps promote Chinese consumer culture, encouraging a shift toward healthier habits, efficient services, and a balanced lifestyle. Her endorsement strategies reinforce the brand’s positioning as a facilitator of everyday happiness, elevating Meituan’s image from a service platform to a lifestyle partner integrated into consumers’ daily routines. Her personality’s authenticity amplifies this narrative, inspiring trust and aspirational living.
Colgate-Palmolive: Expanding Consumer Goods Portfolio
Post-Olympics, Colgate-Palmolive enlisted Sun Yingsha to bolster its global consumer goods lineup. Known for dental health and personal care products, Colgate’s partnership with a top athlete underscores their commitment to wellness and active lifestyles. Sun’s disciplined image complements the brand’s focus on health, hygiene, and confidence.
The campaigns leverage her athletic discipline, emphasizing the importance of oral and personal care in achieving peak performance both on and off the court. By associating with an aspirational athlete like Sun Yingsha, Colgate aims to reinforce its message that caring for oneself is integral to a successful, energetic life. This subtle yet powerful branding tactic aims to nurture long-term consumer trust in their products.
KFC: Cultural and Festival Collaborations
In January 2025, KFC launched a vibrant promotional campaign around Chinese New Year involving Sun Yingsha and fellow athlete Ni Xialian. This collaboration targets Chinese consumers celebrating holiday traditions while associating the brand with cultural festivities. Sun Yingsha’s youthful energy and popular appeal make her an ideal face for family-oriented, festive marketing.
During the campaign, she participated in lively promotional videos emphasizing togetherness, celebration, and good fortune. KFC’s strategy to weave her into their festival messaging showcases how athletes can serve as relatable, energetic ambassadors that resonate during significant cultural moments. Her involvement bridges sports and cultural ties, deepening consumer engagement during celebratory seasons.
Olay: Skincare and Beauty Market Penetration
September 2024 marked Sun Yingsha’s appointment as the face of Olay in China. Her partnership targets young women who seek effective skincare solutions backed by credible, inspiring figures. The emphasis on resilience and health aligns with Olay’s brand messaging about aging gracefully and embracing natural beauty.
Olay’s marketing campaigns featuring Sun highlight her dynamic lifestyle, emphasizing how skincare is essential for maintaining energy, confidence, and vitality. Her endorsement aims to foster a sense of empowerment among young consumers, encouraging them to pursue their goals while taking care of their skin. This collaboration exemplifies how athlete endorsements can humanize beauty brands, making them more aspirational and accessible.
Oppo: Technology and Innovation Partnership
As a global partner of Oppo, Sun Yingsha embodies innovation, youthfulness, and energy. Her association with Oppo extends through promotional initiatives that showcase the brand’s latest smartphones and tech innovations. Her image supporting product launches aligns with Oppo’s emphasis on cutting-edge technology tailored for a vibrant, young demographic.
Sun’s active engagement in promotional videos, social media campaigns, and product endorsements helps Oppo maintain a fresh, energetic brand identity. Her influence extends beyond traditional advertising, fostering an authentic connection with consumers who admire her athletic prowess and modern lifestyle. The partnership demonstrates how sports figures can effectively symbolize technological advancement and boldness.
La Roche-Posay: Luxury Skincare Endorsement
In January 2025, La Roche-Posay announced Sun Yingsha as their ambassador, positioning her within the high-end skincare segment. Brands targeting health and resilience are increasingly leveraging athlete endorsements to convey strength and endurance. Sun’s commitment to excellence amplifies La Roche-Posay’s focus on skin health and resilience against environmental stressors.
Her campaigns emphasize natural beauty, protectiveness, and overall skin health. With her image, La Roche-Posay aims to tap into the market of consumers looking for premium products that support an active, stress-free lifestyle. This move also indicates a trend of integrating sports figures into luxury branding to underscore product quality and effectiveness.
Li-Ning: Sponsorship by Chinese Sportswear Giant
Li-Ning, a well-known Chinese sportswear and footwear brand, has maintained a long-standing sponsorship relationship with Sun Yingsha. Her endorsement supports the promotion of their latest athletic apparel, shoes, and accessories to the youth and sports enthusiasts. The collaboration not only bolsters her image as an athletic icon but also helps Li-Ning reinforce its position within the Chinese sports industry.
Her influence extends beyond endorsements; she actively inspires young athletes and fans, fostering a culture of sportsmanship and active living. The synergy between her athletic achievements and Li-Ning’s brand ethos maximizes their mutual appeal, encouraging a healthy, energetic lifestyle within China’s emerging youth markets.
Brita: Water Filtration and Healthy Living
Adding to her diverse portfolio, Sun Yingsha serves as the brand ambassador for Brita, promoting hydration and healthy living. Her endorsement emphasizes the vital role of clean water in maintaining optimal health and performance. Brita’s campaigns featuring her focus on hydration as a foundation for active, stress-free lifestyles.
Her authentic advocacy for wellness resonates strongly with consumers seeking healthier lifestyle choices. This partnership underscores the importance of water quality and self-care, aligning with the broader health and fitness narrative that Sun embodies. The natural integration of her positive image boosts Brita’s appeal among health-conscious demographics.
Sun Yingsha’s growing array of commercial endorsements exemplifies her remarkable transformation from a sports champion to a multifaceted brand ambassador. Her strategic collaborations across sectors—from luxury fragrances and skincare to technology and everyday consumer goods—highlight her versatility and widespread appeal. These endorsements are not just about marketing products; they reflect her influence as a role model who embodies resilience, modernity, and vitality. As her brand collaborations expand globally, Sun Yingsha’s endorsement portfolio will undoubtedly continue to shape perceptions, inspire consumers, and elevate her status well beyond the sports world.
